So, You Want to Start a Blog?
Many of our clients have approached us about starting blogs for their business or personal reasons. We always warn them that blogging may seem like the perfect way to make a connection with your intended consumer or audience. It requires strategy, consistency, and patience to be successful.
If you or your business decide on blogging as part of your ongoing marketing communications strategy, take a few minutes to answer the following questions. It’ll help provide you with insight and direction on how to make the most of your investment.
What’s the point? Are you trying to make money, promote your products and services, reach or expand your customer base, find new audiences, or a little bit all of the above?
Will the blog live on your website, or is it a stand-alone project? How will it look?
What’s your niche? What sets you apart from other blogs in your area of focus?
How often will you post?
What does the “voice” of your blog sound like?
Who’s writing or curating the content?
How will you market the blog once it’s published?
These questions are designed to get you started, but we’re here to help you along the way. Maybe writing isn’t your gig, but you know it’s important to showcase yourself as a thought or knowledge leader. No problem! We ghostwrite for clients every day. As us about pricing for getting your dream blog up and running.