Clear Brand Strategy was born from a simple observation: Manufacturing companies create incredible products but often struggle to communicate their value. Founded by Jamie Saunders and Karen Larson, we combine deep marketing strategy with technical communication expertise to help manufacturers turn engineering excellence into market leadership.

Our partnership brings together Jamie's two decades of B2B marketing strategy and Karen's 30 years of technical design experience—a powerful combination that bridges the gap between complex capabilities and clear customer value. While other agencies shy away from technical complexity, we embrace it. We understand that in manufacturing, precision matters in marketing as much as it does in production.

JAMIE SAUNDERS
Creative Partner & Co-founder

For over two decades, Jamie has helped manufacturing and technical companies transform their market position through strategic brand development. As Brand Strategist at Clear Brand Strategy, she combines deep industry knowledge with marketing expertise to help B2B companies achieve measurable growth.

Her approach focuses on turning technical excellence into market leadership—bridging the gap between engineering expertise and customer value through clear positioning, compelling messaging, and strategic execution.

When not developing growth strategies for manufacturers, Jamie serves as an Alzheimer's Impact Movement Ambassador and volunteers with the Alzheimer's Association, Georgia Chapter, honoring her mother's legacy through advocacy and education.

KAREN LARSON
Creative Partner & Co-founder

For over three decades, Karen has helped technical companies turn complex information into compelling marketing tools. As Creative Director at Clear Brand Strategy and co-founder of LMstudio, she brings strategic vision and creative excellence to manufacturing and industrial clients.

Her expertise spans brand strategy, technical documentation, and digital innovation—always focused on driving business growth through clear communication and powerful design.

When not transforming technical challenges into marketing success, Karen spends her time managing and editing The Creative Shit Show podcast, and is active in the creative community in Detroit and online.

We believe effective manufacturing marketing requires three essential elements:

Strategic Foundation:
Every decision based on data and direction

Technical Understanding: Speaking your language, respecting your expertise

Creative Excellence:
Making complex information clear and compelling

This unique blend of strategic thinking and technical understanding has helped clients achieve remarkable results: powerful organic and paid growth, national distribution networks, and marketing programs that actually drive businesses forward. We're not just another marketing agency—we're strategic partners who understand the unique challenges of manufacturing and industrial companies.

What Makes Us Different:

  • Manufacturing Focus: We speak your language

  • Strategic Foundation: No random tactics

  • Technical Excellence: Complex made clear

  • Measured Results: Data-driven decisions

  • True Partnership: Your success is our success