3 Simple Measurements for Your Digital Strategy
You spend money to implement a marketing strategy. Whether you work for yourself or report to higher-ups within your company, you will want to show a return on your investment (ROI). To measure ROI, try using Google Analytics for free (after installing a simple code on your website that allows you to track your traffic) and measure various available analytics.
As you become more comfortable with your analytics tool, you can track dozens of metrics. Still, when you're getting started, it can feel overwhelming.
To get started and maintain focus, here are 3 quick measurements you can analyze to see if your online marketing plans are working:
Total number of website visits — In a healthy, consistent campaign, you would expect to see website visits steadily grow.
Channel specific traffic — This is an excellent way for you to find out which channel is giving you the most bang for your buck, and where you could potentially tweak your strategy for more results.
Cost per lead — A qualified lead is valuable for your business because they have a better chance of converting into a purchasing customer. To calculate, divide the total spend by the total number of leads. We recommend setting up a monthly schedule for analyzing metrics.
With these 3 measurements at your fingertips, you can easily measure your success or make changes to your strategy with facts in hand to keep your business growing.
Sound overwhelming or time-consuming? That's what we are here for. We can set up your website and analytics for you to provide you with reporting and analysis you can take to the bank.