CASE STUDY: INDAFOR
Industry:
Industrial Solutions Manufacturing
Challenge:
Post-merger Digital Transformation
Timeline:
Website Rebuild + 3-Year Growth
Key Metrics:
19,000 new users, 200% LinkedIn growth
Following a corporate merger, Indafor needed to modernize its digital presence while maintaining its historical technical authority. Our strategic website development and integrated marketing approach delivered significant growth in both reach and qualified leads.
CHALLENGE
Legacy product recognition under the previous brand
Post-merger brand integration
Outdated website infrastructure and content
Complex technical content
Fragmented marketing efforts
Need for qualified lead generation
SOLUTION
Digital Transformation:
Complete website build
Technical content development
UX optimization
Multi-channel integration
SEO and keyword strategy
Growth Strategy:
Strategic LinkedIn presence
Tradeshow campaign integration
Technical blog development
Targeted advertising
Sales enablement-driven content
RESULTS
Digital Impact:
19,000 new users in the first year
3,800 direct visitors
571 referral visits
31,800 total page views
High-value page engagement
Tradeshow Geotargeted Campaign:
64 qualified leads in 3 weeks
2,804 clicks
48,000 impressions
5.75% CTR
3,198 interactions
Audience Quality:
Reached target demographics
Engaged with decision makers at key prospect companies
Connected with R&D teams at key prospects
Attracted management-level interaction and inquiries
“Jamie and Karen have been incredible partners on many high-stakes projects. Their utmost attention to detail and creativity have made them an obvious choice as agency partners. They’re thorough, sincere, and above all, they play to win. I would recommend Clear Brand Strategy to any business looking to up their communications game.”
— Shobhita Sharma, Sr. Manager, Marketing Communications at Mativ Industrials Business Unit