Calendars Help Content and Compliance Go Hand-in-Hand
Ensuring compliance with both local and international laws should be part of the ordinary, day-to-day activities of a company. Compliance policies are effective legal risk management processes covering a wide range of areas, from antitrust to anti-corruption and bribery, and from employee protection to data protection and privacy. For financial institutions, this can be nightmarish for marketing in today’s fast-paced digital world.
It is vital to ensure that content is consistently reviewed for accuracy and potential risk before sharing with the public. Creating a marketing content calendar an essential part of strategic planning.
When you are embarking on your marketing journey, be sure to have sign-off from anyone who will be impacted or considered a dependency. If you are asking for in-house counsel or for permission to use legal counsel for reviewing blog or social media postings, you’ll want to ensure you have given appropriate heads up and/or secured funds to pay for professional services.
Planning in advance will help eliminate overloading individuals at the last minute and keep content rolling out on a timely basis. It will require effort up front to keep pacing on schedule, but it will be worth it when you can deliver accurate and interesting information to clients and potential leads. All parties must work together for the greater good.
How to put together a content calendar that works:
Audit your social networks and content.
Choose your social channels.
Decide what your calendar needs to track.
Make a content library for your assets.
Establish a workflow.
Start crafting your posts.
Invite your team to review, and use their feedback to improve.
If you decide to manage the process yourself, be sure to set aside time each month for planning activities, writing and posting content, and content review by all appropriate parties. You may need to hire a project manager, if you don’t already have one, to keep everyone on track and on budget.
After going through this process, you may decide to enlist professional help. That’s what we’re here for! With decades of experience in content marketing and strategy, we can help you build a calendar and workflow that works for you and your company. From the content audit through production, we can manage as much or as little of the process as you need. Consider using our expertise to get started and then we can hand over the reigns when you get the hang of it.
Either way, be sure to give yourself and your employees plenty of time and support as you work through calendaring your marketing plans. It can be daunting, but very rewarding in the end.