CASE STUDY: ESCAPE TO CENTER HILL

Industry:

Vacation Property Management

Challenge:

Brand Modernization and Digital Growth

Timeline:

Initial Rebrand + 8 months growth (May-Dec 2024)

Key Metrics:

196.9% YOY user growth, 1,005% organic social increase

SOLUTION

Brand Development:

  1. Strategic rebrand from Center Hill Chalets to Escape to Center Hill

  2. New visual identity creation

  3. Website content optimization

  4. SEO-focused copywriting

  5. Lead generation system implementation

Growth Strategy:

  • Targeted social media campaigns

  • Strategic Google Ads

  • Monthly blog content

  • Email newsletter program

  • Multi-channel social media promotion

Escape to Center Hill needed to modernize their legacy property management brand while honoring their history at Center Hill Lake. Our comprehensive rebrand and digital strategy transformed their market presence, dramatically increasing both property management leads and rental bookings.

CHALLENGE

  • Traditional brand needed modernization

  • Limited digital marketing presence

  • Untapped potential audiences

  • Disconnected marketing efforts

  • Need to balance legacy with growth

Logo for Center Hill with a scenic view of a river and rolling hills during sunset or sunrise, featuring stylized trees and a house.
A folded real estate advertisement flyer for Center Hill Realty on a gray surface. The flyer features images of a woman, a house, and an interior dining room, along with text about vacation homes and contact information.
Flyer advertising Escape to Center Hill Vacation Homes, featuring images of a lake view, interior room, and contact information, with a photo of a woman, Holly Sheets, the vacation property manager.
Three people outdoors wearing clothing and accessories branded with 'Center Hill,' including a man in a blue sweatshirt, a woman in a blue cap, and a man in a gray hoodie, all promoting Center Hill vacation homes

RESULTS

Digital Impact:

  • 36,000 active users (196.9% YOY increase)

  • Property management page traffic up 15,109.52%

  • Homepage traffic increased 161%

  • Rental traffic up 84%

  • Organic search increased 48%

Social Media Performance— Facebook:

  • 129,300 views

  • 139,300 reach

  • 2,400 content interactions • 7,000 link clicks

  • 328 new followers

  • 94 qualified leads

Social Media Performance—
Instagram:

  • 6,100 views

  • 9,300 reach

  • 350 content interactions

  • 288 link clicks

  • 83 new followers

Google Ads Campaign:

  • 7,000 clicks

  • 3,554,533 impressions

  • New market discovery

  • Targeted geographic success

Traffic Growth:

  • Direct traffic: +157%

  • Organic social: +1,005%

  • Referral traffic: +53%

  • Total pageviews: 103,000 (+113% YOY)

Woman outdoors in fall with colorful autumn leaves, blue speech bubble with white text that says, 'Fall is the perfect time to Escape to Center Hill Lake!'
Scenic view of a lake with green hilly landscape and a bridge in the background, taken from a balcony with a railing.
Serene lake surrounded by trees with autumn foliage, mist over the water, mountains in the background, and a blue speech bubble with white text promoting Center Hill Lake as a fall escape.

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