CASE STUDY: CONWED NETTING

Industry:

Industrial Netting Manufacturing

Challenge:

Brand Independence and Digital Presence

Timeline:

Initial Website (3 months) + Ongoing Growth (2 years)

Key Metrics:

21,000 new users, 689% LinkedIn growth

Multiple electronic devices showing the website of CONWED, a company specializing in manufacturing netting and film solutions for various industries, with the main screen displaying a blue background and a colorful netted object.
Screenshot of a webpage about extruded square netting technology, featuring sections on applications, markets, and product details, with icons representing reinforcement, separation, containment, and protection.

Post parent company merger, Conwed needed to reclaim its brand identity and establish a powerful digital presence. Our strategic website development and multi-channel marketing approach exceeded expectations, delivering global reach and consistent lead generation.

CHALLENGE

  • Brand identity buried in the parent company website

  • Need for an independent digital presence

  • Content scattered across merged platforms

  • Limited social media presence (55 followers)

  • Urgent timeline for website content and development

SOLUTION

Website Development:

  1. Content mining and optimization

  2. UX-focused information architecture

  3. Technical product content creation

  4. Brand storytelling implementation

  5. Maximize lead generation

Growth Strategy:

  • Targeted Google Ads campaigns

  • Monthly thought leadership content

  • Employee spotlight series

  • Strategic social media presence

  • Consistent blog programming

Three digital banners advertising CONWED. The first features a man in a suit, Bruce Choi, with the text discussing customization capabilities. The second asks about the role of composites in manufacturing with images of an airplane, wind turbines, an

RESULTS

Digital Impact:

  • 21,000 new global website users in 2 years

  • Contact page ranks #4 most visited, and form fills increased

  • LinkedIn growth: 55-434 followers (689% increase, all organic)

  • Monthly content drives consistent traffic spikes

Google Ads Performance:

Initial Campaign:

  • 1,100+ clicks

  • 28,000 impressions

  • 3.83% CTR (industry average 2.58%)

  • 52% conversion rate

  • $.86 CPC

Optimized Campaign:

  • 3,000 clicks (173% increase)

  • 250,000 impressions (793% increase)

  • 1.07% CTR

  • Nearly 2,000 conversions

Organic Growth:

  • Consistent monthly traffic increases

  • Global reach established

  • Strong thought leadership positioning

  • Zero-spend social media growth on LinkedIn

“Clear Brand Strategy has enabled our brand to find our presence and voice in the digital marketplace. Their partnership has empowered us to turn our customers' ideas and needs into commercial results. I highly recommend Clear Brand Strategy to those who are looking for lasting business impact on their brands!”

— Bruce Choi, Senior Product Manager at Mativ Industrials Business Unit

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