CASE STUDY: CONWED NETTING
Industry:
Industrial Netting Manufacturing
Challenge:
Brand Independence and Digital Presence
Timeline:
Initial Website (3 months) + Ongoing Growth (2 years)
Key Metrics:
21,000 new users, 689% LinkedIn growth
Post parent company merger, Conwed needed to reclaim its brand identity and establish a powerful digital presence. Our strategic website development and multi-channel marketing approach exceeded expectations, delivering global reach and consistent lead generation.
CHALLENGE
Brand identity buried in the parent company website
Need for an independent digital presence
Content scattered across merged platforms
Limited social media presence (55 followers)
Urgent timeline for website content and development
SOLUTION
Website Development:
Content mining and optimization
UX-focused information architecture
Technical product content creation
Brand storytelling implementation
Maximize lead generation
Growth Strategy:
Targeted Google Ads campaigns
Monthly thought leadership content
Employee spotlight series
Strategic social media presence
Consistent blog programming
RESULTS
Digital Impact:
21,000 new global website users in 2 years
Contact page ranks #4 most visited, and form fills increased
LinkedIn growth: 55-434 followers (689% increase, all organic)
Monthly content drives consistent traffic spikes
Google Ads Performance:
Initial Campaign:
1,100+ clicks
28,000 impressions
3.83% CTR (industry average 2.58%)
52% conversion rate
$.86 CPC
Optimized Campaign:
3,000 clicks (173% increase)
250,000 impressions (793% increase)
1.07% CTR
Nearly 2,000 conversions
Organic Growth:
Consistent monthly traffic increases
Global reach established
Strong thought leadership positioning
Zero-spend social media growth on LinkedIn